1Password for the age of AI agents

Timeline2025
RoleDesign Lead

Overview

The Problem

Security risks

Credentials exposed in logs, chat histories, or repositories risk data leaks.

Productivity loss

Manual secret handling slows teams down and diverts focus from building.

Adoption barrier

Security-conscious teams hesitate to automate without secure credentials.

The problem

Types of AI agents

Conversational agents

AI assistants that interact with users through natural language. Users can authorize actions in real-time as needed.

Use case

Ask an AI assistant to check your bank balance or book a flight on your behalf.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini

Autonomous agents

Agents that operate independently, running scheduled tasks or responding to triggers without human oversight.

Use case

An AI coding agent that autonomously writes, tests, and deploys code changes.

DevinDevin
AutoGPTAutoGPT
CrewAICrewAI

Browser-based agents

Agents that navigate the web like humans—clicking, filling forms, and authenticating through traditional login flows.

Use case

A web scraper that logs into dashboards to extract and aggregate data.

BrowserbaseBrowserbase
PlaywrightPlaywright
SeleniumSelenium

API-driven agents

Agents that interact programmatically through APIs, using tokens, keys, and secrets that need secure management.

Use case

CI/CD pipelines that deploy to cloud services using API keys and tokens.

ZapierZapier
GitHub ActionsGitHub Actions
LangChainLangChain

Browser-based Agents

Browserbase enters the chat.

Research Insights

Individual User

Users automating their own workflows in professional or personal settings. They want to set up automations once and never think about them again.

What they want

  • "Set it and forget it" automation with no babysitting
  • Manage passwords in one place—no duplicate updates
  • Quick setup without complex configuration

Admin

Admins automating workflows on behalf of employees. They prioritize security and need controls to enforce safe practices.

What they want

  • Controls to prevent insecure end-user behaviors
  • Granular control over what agents can access
  • User-friendly UI for non-technical employees

Product Builder

Users building Browserbase into their products to automate tasks for customers. They need secure ways to handle customer credentials.

What they want

  • A trusted brand their customers recognize
  • Use customer credentials without managing them
  • MFA handling for fully automated flows

What we learned

1

MFA is a major pain point

Multi-factor authentication consistently disrupts automation flows for all user types.

2

Current methods are insecure or complex

Users either give plain text passwords to LLMs (insecure) or build complex integrations that are hard to maintain.

3

Brand trust matters

Users trust well-known security brands like 1Password over lesser-known alternatives.

The tl;dr

Individual users will sacrifice security for automation. Admins will sacrifice automation for security.

Why not MCP?

MCP isn't the answer for credentials – agentic autofill is.

Prompt Design Guidelines

How do you design for something you can't control?

Find me a Nintendo Switch OLED console on Amazon for under $400.

Impact

Agentic Autofill was one of 1Password's most visible launches to date.

25+
Global stories
170M+
Impressions
1.26M
Estimated views
64
Avg. domain authority
The Verge coverage
SiliconANGLE coverage

It remembers the passwords that you can't, and hides them from AI bots that can't be trusted to forget.

The Verge